Editorial Solutions, Inc.


Coming soon: Editorial Managers Guide for Business-to-Business Media
by Howard Rauch, president, Editorial Solutions, Inc.

My new, fact-packed book is an important reference for senior level editors and others hoping to
land management positions in the near future. It does not focus on journalism basics, although
one section is devoted to this category. Instead, 12 chapters plus a high-value Appendix are
equally split between management and marketing guidance. Here is what to expect (although the
final sequence remains subject to change), and it's all in one place for easy reference:

Chapter I: Still needed: Quantitative targets for print/online editorial tasks
Chapter II: Be prepared to confront 12 basic management hurdles
Chapter III: Non-stop commitment to hiring and in-house training required
Chapter IV: Guide for B2B editorial staffs on trade show exploitation
Chapter V: 'Editorial burnout scorecard' detects 14 reasons for job dissatisfaction

Chapter VI: Keep your editorial marketing arsenal in fighting shape
Chapter VII: Use important quantitative factors to confirm editorial superiority
Chapter VIII: 20 factors reflect debut issue strengths or weaknesses
Chapter IX: 27 ways to develop high-value flow of published research
Chapter X: Basics worth understanding when sponsored content expertise is sought
Chapter XI: Five reasons why B2B star quality e-news remains elusive
Chapter XII: Six nagging factors guarantee bumpy ethics code ahead

The accompanying Appendix focuses on a variety of journalism basics. The article line-up in this
section may still be expanded. But here's what's included so far:

  • Nine common headline snafus still elude editing efforts
  • Diversify!! At least 30 options available
  • Avoid ten common news shortfalls
  • What TV personalities can teach us about e-news delivery
  • Assignment editors can provide clearer objectives to writers
  • How to maximize editorial board feedback
  • For many editors, brevity remains a foreign language
  • Every B2B publication must exude five editorial fear factors

The above topics were chosen from a collection of monthly how-to mailings, publishing Web site
blogs, conference speeches and workshop talks I've prepared since launching Editorial Solutions,
Inc. 28 years ago. Of special value are seven self-scoring profiles and an endless number of
checklists. All of the above-listed material provides obvious self-help benefits, but also can be the
basis for your own in-house training sessions.

Editorial Managers Guide for Business-to-Business Media has not been priced yet, but the package
will include two hours of free consulting time. Clearly this adds up to an exceptional value!

(P.S. -- For those of you looking to sharpen your competitive analysis tactics, my previous book --
"Get Serious About Competitive Editorial Analysis" -- provides a wealth of tips on how to get the
job done. For details, e-mail editsol1@optimum.net. Or call (201) 569-7714.)