About Our Business

  • Editorial Solutions provides consulting services to business magazine
    publishers.  Launched in 1989, ES has worked with 38 clients ranging
    from single-magazine owners to associations and leading multi-
    publishers.  Company founder and president Howard Rauch is a recent
    recipient of the Lifetime Achievement Award sponsored by the
    American Society of Business Publication Editors.  Currently, he chairs
    ASBPE's ethics committee and is a regular blogger on the group's
    LinkedIn site. He also is editor-in-chief of ASBPE's Ethics News Updates
    quarterly e-newsletter. Before launching ES, Howard spent 21 years at
    Gralla Publications (New York), the last 13 as VP/editorial director.  In
    that position, he supervised a 20-magazine operation.  Among his
    accomplishments was creation of an extensive in-house training
    program.  At its peak, the program encompassed over 40 workshops
    per year geared to various editorial levels. ES specializes in
    competitive analysis reports, performance studies, tailored in-house
    training and in-depth critiques.
    typical study is based on a review of all e-news posted during a 30-
    day period.  Included is a Fix-It Alert assessment that immediately
    identifies content deficiencies in eight key categories.  A recently
    completed ES study of e-news delivery suggests there's much to be
    gained by comparing your performance vs. competition.  A separate
    section of the report is devoted to "like-item analysis."  This refers to
    the fact that during the study period, a certain percentage of
    competitive e-news articles cover identical events.   You'll find out how
    often your coverage either excels or lags behind  the opposition.  In
    total, the  finished report includes (1) results of eight-factor scoring;
    (2) detailed suggestions for improving your coverage on an article-by
    article basis; (3) source review designed to reflect presence or
    absence of balanced coverage; (4) new FIX-IT ALERT evaluation.  For
    more information, call Howard Rauch at (201) 569-7714 or e-mail
    PROGRAM:  A modest investment brings you tailored input in the form
    of written reports, telephone conversations or e-mail exchanges.  
    Occasional on-premises visits also are possible.  For more information,
    call Howard Rauch at (201) 569-7714 or e-mail howard@editsol.com.

  • For high-value editorial management input, follow Howard
    Rauch at www.twitter.com/editsol.
Editorial Solutions, Inc.