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Editorial Solutions can be reached by phone at (201) 569-7714. E-mail address is
email@example.com. Mailing address is P.O. Box 250, Tenafly, NJ 07670.
NEW MANUAL WRITTEN FOR B2B PUBLISHERS PROVIDES GUIDANCE
FOR PREPARING COMPETITIVE EDITORIAL ANALYSIS REPORTS!!!
by Howard Rauch, President, Editorial Solutions, Inc.
"Get Serious About Competitive Editorial Analysis" is a 50-page manual written
specifically for B2B publishers and editors. It's packed with illustrations -- 36 tables
and three self-scoring profiles. Information is based on digital and print competitive
analysis projects conducted by Editorial Solutions, Inc. A contents listing follows:
Introduction: How to Develop a Competitive Analysis System
Chapter I: Enterprise-Packed E-News Is Key to Online Superiority
Chapter II: 40-Factor System Highlights Print Media Strengths and Weaknesses
Chapter III: Using the 80% Factor to Identify Graphics Superiority
Chapter IV: News Analysis Required: Nine-Factor Test Is Best Bet
Chapter V: Build Star Quality into Showcase Issues; No Flops Allowed!
Chapter VI: Editors Must Be Involved in Overall Marketing Strategy
Epilogue: Effective Competitive Analysis Requires Commitment
The manual's $100 price includes a free mini-analysis of your current e-news delivery.
Input is based on application of an eight-factor scoring system.
To place an order, send a check payable to Editorial Solutions, Inc. to me at P.O. Box
250, Tenafly, NJ. We can discuss your e-news review in more detail before or after
the check is received.
In today's editorial environment of fragile on-line and print quality, vulnerability
definitely exists. My manual will help you evaluate your strengths and weaknesses
vs. the opposition. For further information, e-mail me: firstname.lastname@example.org or call
CONCERNED ABOUT PERFORMANCE MATTERS?; STAY INFORMED VIA JOINING
LINKEDIN GROUP: EDITORIAL SOLUTIONS PERFORMANCE INSIDER!!
Editorial Solutions Inc. president Howard Rauch launched this group in late 2011 to
provide a forum for addressing a variety of performance issues. He contributes
periodic instructive posts based on his experience as a consultant as well as time
spent as long-time editorial VP for a B2B multi-publisher. His background also
includes several years as speaker on productivity challenges at Folio conferences and
other industry events. "Performance dilemmas have become more complex with the
advent of on-line activity," says Howard. "Workloads that have piled up rapidly are
not being offset by necessary staff support. This requires editorial managers to
become more astute about the quantitative aspects of staff responsibilities. There is
an urgent need to determine, especially in the case of digital work, realistic time
components for every job description item." Editorial Solutions Performance Insider is
a members-only group. Participants are invited to comment on current posts or
launch their own discussion when time allows.
Editorial Solutions, Inc.
SPECIAL OFFER: $775 PER DAY RATE BUYS TOP-QUALITY SERVICE
You can arrange for knowledgeable editorial consulting at an excellent rate.
Service provided can be any combination of competitive analysis reports,
telephone brainstorming, or on-line discussion (the $775 per diem does not
cover travel expense). The arrangement is a practical way to provide
coaching for newly-appointed editorial directors. Based on this rate, a
strengths/weaknesses report comparing a single issue of your publication
vs. your toughest competitor would cost $1200. You can obtain a critique
of a single issue of your magazine for between $775 and $1,000,
depending on how much input you require. For more details, call Howard
Rauch at (201) 569-7714.