Editorial Solutions, Inc.
New book update: Get Serious About Editorial Management
by Howard Rauch, president, Editorial Solutions, Inc.

My new, fact-packed book is an important reference for senior-level editors and others hoping to land management
positions in the near future. It does not focus on journalism basics, although one section is devoted to the category.
Instead, 14 chapters plus a high-value Index are equally split between management and marketing guidance. Here is
what to expect, and it's all in one place for easy reference:

Chapter 1  Use data to enhance editorial performance
Chapter 2  Twelve common management errors
Chapter 3  Commit to in-house training
Chapter 4  Quantitative factors improve staff reviews
Chapter 5 Fourteen causes of editorial burnout
Chapter 6 Fix your editorial marketing arsenal
Chapter 7 How to assess editorial superiority
Chapter 8 Compete with authority
Chapter 9 Make the most of trade shows
Chapter 10 Go all out for debut issues
Chapter 11 Frequent research must be a priority

Chapter 12 Overcoming sponsored content hurdles
Chapter 13 Five challenges to stellar online news
Chapter 14 Twelve ethical issues you must address

The accompanying Appendix focuses on a variety of journalism basics. The article line-up in the section may still be
expanded.

  • Nine common headline snafus still elude editing efforts
  • Diversity! At least 30 options available
  • Avoid ten common news shortfalls
  • Assignment editors can provide clearer objectives to writers
  • How to maximize editorial board feedback
  • For many editors, brevity remains a foreign language
  • Every B2B publication must exude five editorial fear factors
  • More editors must learn to rely on Fog Index principles
  • Five keys to hiring efficiency

The above topics were chosen from a collection of monthly how-to mailings, publishing Web site blogs,
conference speeches and workshop talks I've prepared since launching Editorial Solutions, Inc. in 1989.
Of special value are seven self-scoring profiles and an endless number of checklists. All of the above-listed
material provides obvious self-help benefits, but also can be the basis for your own in-house training efforts.

Get Serious About Editorial Management is priced at $19.95. Ordering info is available at
https://www.createspace.com/7167401. Or if you prefer, e-mail me: editsol1@optimum.net.

P.S. -- For those of you looking to sharpen your competitive analysis skills, my previous book
-- Get Serious
About Competitive Editorial Analysis -- provides a wealth of tips on how to get the job done.  Recently listed
at Amazon at a clearly exceptional list price of $24.95.